"Yummy" is a song by Canadian singer Justin Bieber. It was released on January 3, 2020, along with a lyric video through Def Jam Recordings as the lead single from his upcoming fifth studio album. The song is Bieber's first solo single to be released in three years. Bieber notably joined the video-sharing social networking service TikTok on the day of the song's release.
The song received mixed reviews from music critics, with some praising the song's R&B sound, but dismissing the lyrics. Bieber received criticism for the song's excessive promotion, which included encouraging his fans to download a VPN to inflate Bieber's US streaming numbers. The song debuted at number two on the US Billboard Hot 100, while reaching the top five in Australia, Canada, the United Kingdom and various other countries; and peaking at number one only in New Zealand. The song's official music video was released on January 4, 2020.
ALBUM: YUMMY – SINGLE
ARTIST: JUSTIN BIEBER
GENRE: POP
LABEL: ℗ 2020 DEF JAM RECORDINGS, A DIVISION OF UMG RECORDINGS, INC.
RELEASED: 2020-01-03T08:00:00Z
Music video
The music video for "Yummy" was directed by Bardia Zeinali and premiered on January 4, 2020. In the video, it portrays Bieber with pink hair at a dinner party in a fancy restaurant, eating various colorful food items with the guests.[28] The video garnered 8.4 million views in its first 24 hours, becoming his second biggest 24-hour debut on the platform out of his 5 lead singles.[29]
Commercial performance
In the United States, "Yummy" debuted at number two on the Billboard Hot 100 chart, blocked from the top spot by Roddy Ricch's "The Box", becoming Bieber's second consecutive single as a lead artist to debut at the second spot, following "I Don't Care", which was blocked from the top set by "Old Town Road" by Lil Nas X featuring Billy Ray Cyrus.[30]. "Yummy" proceeded to fall to number ten the following week.[31]
On the UK Singles Chart, the track debuted at number five, becoming his first lead single to not debut in the top 3 of the chart since "One Time" the lead single from his debut EP, My World. "Yummy" also debuted in the top 10 in Ireland, where it landed at number 8, as well as number 16 in Scotland. It also debuted in the top 20 of other European countries, going number 7 in the Netherlands, number 10 in Italy and number 15 in Germany.
In Oceania, the song debuted at number 8 in Australia, becoming his lowest peaking lead single since One Time, however found success in New Zealand, where it topped the singles chart in its second week.
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